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Netflix has implemented measures to crack down on password sharing among households.
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Effective May 23, 2023, Netflix started sending emails to members who share passwords outside of their households.
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The move aims to clarify that a Netflix account is intended for use by one household.
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Other streaming services are closely observing the outcome of Netflix's crackdown on password sharing.
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Providers in the streaming industry are seeking additional revenue from existing subscribers due to slowing subscriber growth.
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If successful, Netflix's crackdown may lead other competitors to adopt similar strategies to generate more revenue.
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Users will be prompted to confirm their primary location when logging into Netflix from a different location.
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Temporary location changes, such as during vacations, will still be allowed, but repeated switches may result in account suspension.
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The move poses risks but could lead to significant growth for Netflix in the future.
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